Joshua Frankel

Coke "Happiness Factory 1 & 2"
Directed by Psyop
2006/2007

Previsualization Supervisor

I created the previs for the marching band sequence that formed the final thirty seconds of Psyop's Coke Happiness Factory 1. For the longer sequel, Coke Happiness Factory 2, I handled three separate sequences.

Creating previs for fully animated films of this scale can be surprisingly similar to creating previs for live action productions. The previs animator works with the director on the design of both blocking and camera approach. The animators then become the actors while other artists take on the roles of costume, set dressing and lighting departments, each adding their own embellishments along the way.